We can across this tip from a fellow Trusted Photographer up in Edmonton today and it is really is a great idea! He encourages his clients to use signage while the tour is being shot to describe or point out certain features of the business.
In the example shown here the business, a St. Albert, Alberta hotel, is using the signage to promote the handicap suite they offer. Other spots on this tour point out the meeting rooms and the restaurant as well.
If you are interested in seeing the whole tour and the way the signage is used follow this link:
This is a great way of making the tour of your business just a little more interactive with prospective customers!